If you'd prefer not to automatically count these conversions, you can opt out: Google Ads will automatically track app installs from the Google Play store as conversions. Separating these two types will help keep your conversion data consistent. This is because app installs from 3rd-party stores are recorded on the first open, while installs from Google Play are recorded on the download. We recommend creating a new Android app install (first open) conversion action to track these conversions. If you already installed tracking code for one of these conversion actions, your code will continue to count conversions, but you can no longer install new tracking code. Previously, conversions from 3rd-party stores were also tracked through Android app download conversion actions, now called Android app installs (from Google Play). For these conversions we recommend tracking with Firebase. To track app installs from stores other than Google Play, create an Android app installs (first open) conversion action. Note: Tracking app installs from stores other than Google Play Learn more about primary and secondary conversion actions. This will determine whether the action is used for bidding optimization and reporting, or just for observation. In the "Conversion goal and action optimization" section, select either Primary or Secondary.( Optional) Set the “Engaged-view conversion window” to record conversions that happened within the selected length of time.( Optional) Set the “Click-through conversion window” to record conversions within the selected length of time.Enter a value for each install (usually the price of the app), or select "Don't use a value" if you'd prefer not to count one.Lookup the name of your app, and select your app from the drop-down. This will help you recognize this action later when it shows up in conversion reports.
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